Tourism Development

With approximately 105 million visitors to the Balkans each year, the region has become an important tourist destination by virtue of all that it has to offer those who come to explore its UNESCO World Heritage sites, archaeological treasures, relaxing spas, cultural festivals, historical landmarks, mountain resorts, traditional cuisine, performing arts, wildlife excursions and unparalleled sports adventures – all within easy reach of any international visitor to the Balkans as well as regional residents who will find a myriad of holiday pleasures close to home.

From an economic perspective, travel and tourism promote employment, exports, supplemental foreign currency reserves, advanced technology, an enhanced domestic supply chain, domestic consumption, private capital investment and public sector expenditures including capital investment for budget items such as museums, national parks and transportation infrastructure.